Make A Lasting Impact.

Welcome to Lasting Legacy, Ltd., where we specialize in helping non-profit organizations navigate the complexities of estate planning and planned giving. Our mission is to provide expert guidance, innovative solutions, and personalized support to ensure your legacy is preserved and your philanthropic goals are achieved.

Our Mission

At Lasting Legacy, Ltd., our mission is to empower non-profit organizations to create enduring legacies through expert estate planning and innovative planned giving solutions. We are dedicated to providing personalized guidance, comprehensive support, and strategic insights to help our clients achieve their philanthropic goals and secure their financial futures. Through our commitment to integrity, expertise, and impact, we strive to make a lasting difference in the lives of our clients and the communities they serve.

Read More About Our Mission

Why Choose Lasting Legacy?

At Lasting Legacy, Ltd., we understand that each client is unique. Our comprehensive services are tailored to meet your specific needs and goals. With extensive experience in tax law, investment banking, and over a decade of work with the oldest civil rights organization in the US, our founder, J. Pierce Shields, Esq., brings unparalleled expertise to every client engagement. We are dedicated to upholding the highest ethical standards, ensuring trust and transparency in every interaction.

Our Services

Building a Better Tomorrow

At Lasting Legacy, Ltd., we believe in the power of planning for the future. Our expert estate planning and planned giving consulting services are designed to help you make a lasting impact. Whether you're securing a family's future or supporting the causes you care about, we provide personalized guidance and innovative solutions to ensure the legacy lives on. Together, we can create a better tomorrow. Partner with us today to start building your lasting legacy.

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  • Digital Marketing

    • Digital Fundraising
    • Lead Generation
    • Social Media Management
    • Grassroots Advocacy
    • Other Digital Related Services


  • Planned Giving Consulting

    • Donor engagement strategies
    • Development of recognition programs
    • Training and workshops for nonprofits
    • Customized planned giving campaigns

  • Estate Planning

    • Comprehensive will preparation
    • Trust management
    • Asset protection
    • Succession planning

  • Training & Consulting

    • Workshops and webinars
    • One-on-one consultations
    • Strategic planning sessions
    • Ongoing support for planned giving strategies

  • Grant Writing

    • Identification of funding opportunities
    • Crafting compelling grant proposals
    • Fundraising strategy development
    • Grant management and reporting

  • Non-Cash Gifts

    • Life Insurance
    • Real Estate
    • Tangible Personal Property LLC Interests
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Digital Marketing Services

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Training & Consulting:

  • Discover Our Webinars

    Our webinars offer in-depth insights and expert guidance on a variety of topics, including estate planning, planned giving strategies, donor engagement, and more. Each session is designed to be interactive and informative, allowing you to ask questions and gain valuable knowledge from our experienced professionals. Join us for our upcoming webinars to stay informed, empowered, and ready to make a lasting impact.

  • Speaker Events & Cooperate Engagements

    Our expert speakers, led by our founder J. Pierce Shields, Esq., bring a wealth of knowledge and experience in estate planning, planned giving, and donor engagement. Whether you’re looking to motivate your team, enhance your nonprofit’s fundraising strategies, or provide valuable insights to your corporate partners, our tailored events will leave a lasting impression. Let us help you drive meaningful conversations and foster a culture of philanthropy within your organization.
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*Hourly fee engagements are available upon requests as well as blended service agreements

Testimonials

  • Andrew B.CEO, NexGen Aviation

    "I have known Pierce for over 30 years and we have been best friends ever since.   He handled all of my complex estate and trust planning, and I call him weekly for advice on tax, trust and gift planning issues.   I have tried to hire him multiple times but he is just so passionate about the liberty movements and nonprofit space."

  • Geoffrey S.CEO, TBICOM

    "Pierce was my Relationship Manager at the oldest civil rights organization in the United States 18 years ago.   We quickly became close friends and I rely heavily on him for advice on wealth transfers, taxes, trusts, Donor Advised Funds and my own personal estate planning.   He has an impeccable reputation and is honest, hardworking and excellent in his craft."

  • Marc F.CEO, Avjet Global Sales

    "I first met Pierce at my Gulfstream hangars in LA when he graduated law school in 2000.   I immediately liked and admired him and his keen business acumen.    I offered him a job right away but he decided to join a prestigious law firm in Princeton to practice estate, trust and gift planning.     We remain close friends to this day and I rely on him for complex gift planning techniques."

  • Andrew D.Senior Partner, Saltz Mongeluzzi Bendeski

    "I met Pierce in 2004 and remain close friends with him to this day.   He has no peers in his field that can match his gift planning acumen and astute insights into fundraising techniques.  He is constantly recruited to lead large nonprofits as their Planned Giving Director but has decided to create a new company and run it with a team of five.   I would highly recommend him to any nonprofit."